The e-commerce-first email and SMS marketing platform that punches above its price point â powerful automation, beautiful templates, and built-in SMS at a fraction of Klaviyo's cost for growing stores.
- Email + SMS included in one plan
- Pre-built e-commerce automations
- More affordable than Klaviyo
- Excellent abandoned cart recovery
- Clean drag-and-drop email builder Try Omnisend â
Omnisend is what you graduate to from Privy when you need real email automation power, but aren't yet ready for Klaviyo's price tag and complexity. It's purpose-built for e-commerce with pre-built workflows that cover every key touchpoint in the customer journey.
The automation library is impressive for the price: abandoned cart (email + SMS + push), welcome series, post-purchase sequences, win-back campaigns, and browse abandonment are all available as one-click templates. Most stores are fully operational within a few hours of setup.
What distinguishes Omnisend from Klaviyo is the pricing model. SMS is included in paid plans rather than charged separately, making the total cost significantly lower for stores that want both channels. For stores under $100k/month revenue, Omnisend typically delivers 80% of Klaviyo's capability at 40% of the cost.
The segmentation is strong enough for most use cases â RFM-based segments, behavioral segments, and predictive segments help you target the right customers with the right message at the right time.
â Pros
- Email + SMS included in one plan
- Pre-built e-commerce automations
- More affordable than Klaviyo
- Excellent abandoned cart recovery
- Clean drag-and-drop email builder
- Free plan for small lists
â ī¸ Cons
- Less deep Shopify data than Klaviyo
- Segmentation less advanced than enterprise tools
- A/B testing limited on lower plans
Pricing
- 500 emails/mo
- Basic automation
- Email support
- Based on contacts
- All automations
- SMS included
- Unlimited emails
- Web push
- Priority support
Growing Shopify stores ($5k-$100k/mo) who want powerful email + SMS automation without Klaviyo's price.
Ready to try Omnisend?
Get started today and transform your Shopify store.
Get Started with Omnisend âVisit the official website to see current pricing and offers.