The beginner-friendly all-in-one for pop-ups, email marketing, and SMS — great for stores just starting with list building who want simplicity over complexity.
- 24k+ Shopify reviews
- Free plan available
- Best pop-up builder
- Easy for beginners
Privy was one of the first Shopify marketing apps, and it's still one of the most used — particularly by newer merchants who want an all-in-one solution for pop-ups, email, and SMS without the complexity of enterprise tools.
The pop-up builder is genuinely excellent. Exit-intent pop-ups, spin-to-win wheels, embedded forms, announcement bars — all built in a clean drag-and-drop editor. For list building in the early stages of a store, Privy delivers great results at a fraction of the price of Klaviyo.
The email marketing side is straightforward — you get abandoned cart emails, newsletter broadcasts, and basic automations. It's not as powerful as Klaviyo, but for stores under $10k/month it hits the sweet spot of capability vs. simplicity.
Privy's customer support is consistently praised across thousands of reviews. For merchants just getting started, having responsive support makes a real difference in building momentum.
✅ Pros
- Best-in-class pop-up builder
- Easy to use for beginners
- Excellent exit-intent targeting
- Email + SMS in one dashboard
- Outstanding customer support
- Free plan available
⚠️ Cons
- Less powerful than Klaviyo for advanced segmentation
- SMS is US-only
- Free plan very limited
- Template designs feel dated
Pricing
- Up to 100 contacts
- Basic pop-ups
- Community support
- 1,500 contacts
- Email + pop-ups
- Chat support
- 5,000 contacts
- SMS included
- Priority support
New Shopify stores wanting an easy all-in-one solution for list building and basic email marketing.
Ready to try Privy?
Free plan available — start building your list today.
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