The industry-standard email and SMS marketing platform for serious Shopify brands — unmatched data depth and segmentation power, but requires investment to get the most out of it.
- Free up to 250 contacts
- Deepest Shopify integration
- Email + SMS combined
- Advanced segmentation
Klaviyo is the email marketing platform that serious Shopify brands grow up to. If you've heard any DTC brand talk about their email flows, chances are they're running on Klaviyo. And for good reason — the depth of Shopify data integration is unmatched.
What makes Klaviyo stand out is how deeply it integrates with your Shopify data. Every browse, add-to-cart, purchase, and return is pulled in and available for segmentation. This means you can create hyper-targeted campaigns that feel personal rather than broadcast.
The pre-built flows (welcome series, abandoned cart, post-purchase, win-back) are genuinely excellent and can be live within a day. For most stores, these flows alone will deliver significant ROI within the first month.
The main trade-off is price — Klaviyo gets expensive as your list grows. But for stores with $20k+ monthly revenue, the ROI typically justifies the cost by a wide margin. The free plan up to 250 contacts is great for testing before committing.
✅ Pros
- Deepest Shopify data integration available
- Powerful segmentation engine
- Excellent pre-built flows
- Strong A/B testing
- Email + SMS in one platform
- Detailed revenue attribution
⚠️ Cons
- Gets expensive with larger lists
- Steeper learning curve
- SMS is US/UK focused
- Overwhelming for beginners
Pricing
- Up to 250 contacts
- 500 email sends
- Email support
- Based on contacts
- Unlimited sends
- All email features
- Email + SMS credits
- All features
- Priority support
Established Shopify brands ($20k+/mo) serious about email marketing ROI and data-driven campaigns.
Ready to try Klaviyo?
Free plan up to 250 contacts — no credit card required.
Get Started with Klaviyo →Free plan available · No credit card needed