Refersion Review 2024: Affiliate & Influencer Marketing for Shopify

Refersion turns your happiest customers and most relevant influencers into a performance-based sales force. Instead of paying upfront for ad impressions that may or may not convert, you only pay commissions when a sale actually happens — making it one of the lowest-risk growth channels available to Shopify brands.

Setting up the program is straightforward: define your commission structure (flat fee or percentage), create a sign-up page for affiliates, and Refersion handles all the tracking, attribution, and payment processing. Affiliates get a clean dashboard showing their performance and earnings.

The marketplace feature connects your program with thousands of pre-vetted affiliate partners and influencers who are actively looking for products to promote. For new programs, this can dramatically accelerate growth versus building an affiliate base from scratch.

The integration with Shopify is deep — every sale is tracked at the order level, discounts and gift cards are handled correctly, and you can set different commission rates for different products or collections.